Diffusion of account planning in Indian ad agencies : an organisational perspective
Year of publication: |
2011
|
---|---|
Authors: | Patwardhan, Padmini ; Patwardhan, Hemant ; Vasavada-Oza, Falguni |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 4, p. 665-692
|
Subject: | Werbewirtschaft | Advertising industry | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Indien | India |
-
Brandholdervalue : was Auftraggeber zu mehr Werbe-und Markenerfolg beitragen können
Kemper, Wulf-Peter, (2003)
-
Schumann, Andreas von, (2010)
-
Rangaswamy, Uma Shankar, (2022)
- More ...
-
Insights on account planning : a view from the Indian ad industry
Patwardhan, Padmini, (2009)
-
Insights on Account Planning: A View from the Indian Ad Industry
Patwardhan, Padmini, (2009)
-
Diffusion of account planning in Indian ad agencies: An organisational perspective
Patwardhan, Padmini, (2011)
- More ...