Insights on metrosexuality and consumption for marketers in South-East Europe
Year of publication: |
2023
|
---|---|
Authors: | Magklaras, Vasileios ; Kapoulas, Alexandros ; Xharavina, Natyra ; Miaoulis, George <Jr.> |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 5, p. 622-641
|
Subject: | metrosexuality | subculture of consumption | male grooming | South-East European male millennials | online consumer behaviour | qualitative research | Südosteuropa | Southeastern Europe | Konsumentenverhalten | Consumer behaviour | Männer | Men |
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