Netnography as a marketing research tool in the fashion industry in Southeast Europe
Year of publication: |
2020
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Authors: | Xharavina, Natyra ; Kapoulas, Alexandros ; Miaoulis, George <Jr.> |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 4, p. 499-515
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Subject: | fashion industry | netnography | online communities | qualitative research | Southeast Europe | Bekleidungsindustrie | Clothing industry | Südosteuropa | Southeastern Europe | Mode | Fashion | Social Web | Social web | Marktforschung | Market research | Webanalyse | Web analytics |
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