Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
Year of publication: |
2001
|
---|---|
Authors: | Nakata, Cheryl ; Sivakumar, K. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 3, p. 255-275
|
Saved in:
Saved in favorites
Similar items by person
-
Factors in emerging markets and their impact on first mover advantages
Nakata, Cheryl, (1995)
-
Role of nonprice variables in intertier competition
Sivakumar, K., (2009)
-
Fix it or leave it? : customer recovery from self-service technology failures
Zhu, Zhen, (2013)
- More ...