Institutional branding : a content analysis of public service announcements from American universities
Year of publication: |
2012
|
---|---|
Authors: | Clayton, Michael J. ; Cavanagh, Kevin V. ; Hettche, Matt |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 22.2012, 2, p. 182-205
|
Subject: | Markenführung | Brand management | Fernsehwerbung | Television advertising | Fußball | Football | Hochschule | Higher education institution | USA | United States |
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