Institutional interactions processes modeling in consumer cooperatives in the frameworks of transaction theory of incomplete contracts as a social marketing tool realization
Denis S. Ternovsky, Tatiana N. Prizhigalinskaya, Lyubov V. Ukolova, Valery V. Davnis, Yulia S. Lavrova
Year of publication: |
2016
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Authors: | Ternovsky, Denis S. ; Prizhigalinskaya, Tatiana N. ; Ukolova, Lyubov V. ; Davnis, Valery V. ; Lavrova, Yulia S. |
Published in: |
Journal of advanced research in law and economics : JARLE. - Craiova : ASERS Publ., ISSN 2068-696X, ZDB-ID 2576474-3. - Vol. 7.2016, 3/17, p. 662-671
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Subject: | consumer cooperative | contracting | public goods | social marketing | transaction costs | Transaktionskosten | Transaction costs | Social Marketing | Social marketing | Theorie | Theory | Öffentliche Güter | Public goods | Unvollständiger Vertrag | Incomplete contract | Verbrauchergenossenschaft | Consumer cooperative | Konsumentenverhalten | Consumer behaviour |
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