Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Shelby D. Hunt
| Year of publication: |
2020
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|---|---|
| Authors: | Hunt, Shelby D. |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 3, p. 286-293
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| Subject: | macromarketing | institutions | institutionalization | institutional norms | service-dominant logic | marketing history | Institutionenökonomik | Institutional economics | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Soziale Norm | Social norm | Neue Institutionenökonomik | New institutional economics | Institutioneller Wandel | Institutional change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720932273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264007