Institutions and axioms : an extension and update of service-dominant logic
Year of publication: |
January 2016
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Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 1, p. 5-23
|
Subject: | S-D logic | Theory | Institutions | Service-dominant logic | Ecosystems | Service-Dominant Logic | Institutionenökonomik | Institutional economics | Marketingtheorie | Marketing theory | Logik | Logic | Betriebliche Wertschöpfung | Value creation |
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