Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Year of publication: |
2019
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Authors: | Williams, Christopher ; Spielmann, Nathalie |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 28.2019, 5, p. 1-10
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Subject: | International market orientation | Institutions | SMEs | Wine industry | France | Frankreich | KMU | SME | Weinbau | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Wein | Wine |
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