Institutionalisierung des Marketingkonzeptes durch Produkt-Management
Ulf Schwarting
| Year of publication: |
1993
|
|---|---|
| Authors: | Schwarting, Ulf |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Produktgestaltung | Product design | Unternehmensorganisation | Business organization | Verkauf | Selling | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XIX, 249 S. : graph. Darst |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Thesis: | Zugl.: Diss |
| Notes: | Literaturverz. S. 237 - 249 |
| ISBN: | 3-631-46015-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000860532