Instrumente des integrierten Direktmarketings
Bernd W. Wirtz, Sebastian Lütje
| Year of publication: |
2006
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Lütje, Sebastian |
| Published in: |
Ganzheitliches Direktmarketing. - Wiesbaden : Gabler, ISBN 978-3-409-14345-5. - 2006, p. 377-401
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003282787