Ganzheitliches Direktmarketing
Bernd W. Wirtz; Christoph Burmann (Hrsg.)
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Other Persons: | Wirtz, Bernd W. (ed.) ; Burmann, Christoph (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Direktmarketing | Direct marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
29 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 708 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-409-14345-5 ; 3-409-14345-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002934094