Instrumentelle Strategiemodelle als Komponenten im Marketingplanungsprozeß
Günther Haedrich ; Frank Gussek ; Torsten Tomczak
| Year of publication: |
1990
|
|---|---|
| Authors: | Haedrich, Günther |
| Other Persons: | Gussek, Frank (contributor) ; Tomczak, Torsten (contributor) |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 50.1990, 2, p. 205-222
|
| Subject: | Marketingmanagement | Marketing management | Tourismus | Tourism | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001084750