Intangible Resources and Plural Form as Drivers of Franchise Internationalization: Examination within a Two‐Country Perspective
| Year of publication: |
2013
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| Authors: | Perrigot, Rozenn ; López‐Fernández, Begoña ; Eroglu, Sevgin |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 8607527. - Vol. 51.2013, 4, p. 557-577
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