Integrale Markenführung : 14 Grundsätze, wie Markenwert geschaffen, geschützt, berechnet und vermehrt wird
Martin Schneider ...
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Schneider, Martin (contributor) |
| Publisher: |
Bern [u.a.] : Haupt |
| Subject: | Markenpolitik | Markenwert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIX, 519 S. : Ill., graph. Darst. |
|---|---|
| Series: | Branding competence. - Bern ; Stuttgart ; Wien : Haupt. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-258-06664-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004444448