Integrated advertising, promotion, and marketing communications
Kenneth E. Clow ; Donald Baack
| Year of publication: |
2010 ; 4. ed., Global ed.
|
|---|---|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Upper Saddler River, NJ [u.a.] : Pearson |
| Subject: | Werbung | Marketing | Kommunikationsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 478 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-815737-1 ; 0-13-815737-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004926596