Integrated advertising, promotion, and marketing communications
Kenneth E. Clow ; Donald Baack
| Year of publication: |
2012 ; 5. ed., global ed.
|
|---|---|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Boston, Mass. [u.a.] : Pearson |
| Subject: | Marketing | Werbung | Kommunikationsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 463 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-75328-5 ; 0-273-75328-2 |
| Source: |
Persistent link: https://www.econbiz.de/10009635262