Integrated Agribusiness Model : A Public Sector Success Story of Instructional Dairy Farm

Agribusiness is the buzzword these days and is the main force behind the commercialization of the agriculture. Contract farming, One stop shop, Opening of the retail stores, starting of the terminal markets, establishment of processing units etc. has proved that agribusiness is very much happening in India. It has not only helped strengthen the forward and backward linkages but has also created opportunities for employment. With the advent of corporate players, many successful agribusiness models have been developed. Even Co-operatives like Gujarat Co-operative Milk Marketing Federation has developed a model that has become a successful case study (Amul). Many agribusiness projects are being undertaken by both public and private parties on Public Private Partnership mode.State Governments are also trying to develop agribusiness models with the help of their agricultural universities. G B Pant University, Pantnagar, Uttarakhand, is one of the universities that have created milestones not only in academics but also in agribusiness. The university started commercial seed production on 10000 acre farm in 1960; launched a seed company in 1969 has now launched agribusiness model on its Instructional Dairy Farm. The farm has 13 units that are closely interrelated to each other. Out of these 13 units two units vermicompost and fodder bank have been recently developed and making good commercial impact on IDF. The unit is conducting all the livestock farming activities on commercial lines. The case study aimed at evaluating this agribusiness model. The model is found working very well and is worth replicating. The model also showcases the successful establishment of agribusiness unit on public private and NGO relationship mode