Integrated communication in the innovation process - an approach to integrated innovation communication
Manfred Bruhn and Grit Mareike Ahlers
| Year of publication: |
2017
|
|---|---|
| Authors: | Bruhn, Manfred ; Ahlers, Grit Mareike |
| Published in: |
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy. - Cham, Siwtzerland : Springer, ISBN 978-3-319-49540-8. - 2017, p. 205-225
|
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Westliche Staaten | Western countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-49542-2_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663026