Integrated couponing : a process-based framework for in-store coupon promotion handling in retail
Axel Winkelmann
| Year of publication: |
2006
|
|---|---|
| Authors: | Winkelmann, Axel |
| Publisher: |
Berlin : Logos |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 258 S. : zahlr. graph. Darst. |
|---|---|
| Series: | Advances in information systems and management science. - Berlin : Logos-Verl.. - Vol. 28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2006 |
| ISBN: | 3-8325-1347-7 |
| Classification: | Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004875672