Integrated customer relationship management in the banking sector
M. Vlachopoulou, V. Manthou, O. Ioannidis
| Year of publication: |
2002
|
|---|---|
| Authors: | Vlachopoulou, M. ; Manthou, V. ; Ioannidis, O. |
| Published in: |
New trends in banking management : with 42 tables. - Heidelberg [u.a.] : Physica-Verl., ISBN 3-7908-1488-1. - 2002, p. 135-148
|
| Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben In: New trends in banking management |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001703806