Integrated customer retention
Martin Kanis, Kathrin Henze
Year of publication: |
2006
|
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Authors: | Kanis, Martin ; Henze, Kathrin |
Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 575-584
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Subject: | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenbindung | Customer retention | Kundenintegration | Customer integration |
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