Integrated marketing communication and public relations : epideictic rhetoric, Kairos, and Ireland's vote yes campaign
Jeanne M. Persuit
| Year of publication: |
2016
|
|---|---|
| Authors: | Persuit, Jeanne M. |
| Published in: |
Integrated marketing communication : creating spaces for engagement. - Lanham : Lexington Books, ISBN 978-1-4985-4002-5. - 2016, p. 71-85
|
| Subject: | Irland | Ireland | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558308