Integrated marketing communication : creating spaces for engagement
Year of publication: |
2016
|
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Other Persons: | Persuit, Jeanne M. (ed.) ; McDowell Marinchak, Christina L. (ed.) |
Publisher: |
Lanham : Lexington Books |
Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | USA | United States |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | viii, 189 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Includes bibliographical references and index Enthält 10 Beiträge |
ISBN: | 978-1-4985-4002-5 ; 978-1-4985-4003-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Communicating with E. E. C. markets
Bolt, Gordon John, (1973)
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Effective marketing communications : a skills and activity-based approach
Anderson, Alan H., (1995)
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Integrated marketing communications : the holistic approach
Yeshin, Tony, (1998)
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Engaged communicative consumption : how IMC campaigns generate a space for civic conversation
McDowell Marinchak, Christina L., (2016)
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Persuit, Jeanne M., (2016)
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Social media and integrated marketing communication : a rhetorical approach
Persuit, Jeanne M., (2013)
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