Integrated marketing communication – from an instrumental to a customer-centric perspective
Year of publication: |
2017
|
---|---|
Authors: | Bruhn, Manfred ; Schnebelen, Stefanie |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 3, p. 464-489
|
Publisher: |
Emerald Publishing Limited |
Subject: | Social media | Integrated marketing communications | Customer-centric IMC |
-
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred, (2017)
-
New opportunities in social media for ad-restricted alcohol products : the case of "Yeni Rakı"
Uzunoğlu, Ebru, (2014)
-
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas, (2022)
- More ...
-
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie, (2018)
-
Bruhn, Manfred, (2014)
-
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred, (2017)
- More ...