New opportunities in social media for ad-restricted alcohol products : the case of "Yeni Rakı"
Year of publication: |
2014
|
---|---|
Authors: | Uzunoğlu, Ebru ; Öksüz, Burcu |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 4, p. 270-290
|
Subject: | social media | ad-restricted alcohol products | interactivity | integrated marketing communications | Social Web | Social web | Alkoholkonsum | Alcohol consumption | Alkoholpolitik | Alcohol policy |
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