Integrated marketing communication through strategic consistency : an innovative proposal for future marketing
Year of publication: |
2019
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Authors: | Kumar, Swatantra ; Baijal, Sanjay |
Published in: |
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics. - Pune : [Verlag nicht ermittelbar], ISSN 0004-3559, ZDB-ID 303536-0. - Vol. 61.2019, 1, p. 22-40
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Subject: | Marketingmanagement | Marketing management | Marketing |
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