Integrated marketing communications in mobile context
Matti Leppäniemi; Heikki Karjaluoto; Jaakko Sinisalo; Jari Salo
| Year of publication: |
2006
|
|---|---|
| Authors: | Leppäniemi, Matti ; Karjaluoto, Heikki ; Sinisalo, Jaakko ; Salo, Jari |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 397-415
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003378198