Long-term Profit Impact Of Integrated Marketing Communications Program
Year of publication: |
2004
|
---|---|
Authors: | Raman, Kalyan ; Naik, Prasad A. |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 2.2004, 1
|
Publisher: |
De Gruyter |
Subject: | Marketing Communications | Stochastic Optimal Control | Synergy |
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