Integrated marketing communications
Year of publication: |
c 2008 ; European ed.
|
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Authors: | Ouwersloot, Hans ; Duncan, Tom |
Publisher: |
London [u.a.] : McGraw-Hill Education |
Subject: | Marketing | Markenführung | Brand management | Marketingtheorie | Marketing theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XVIII, 523 S. Ill., graph. Darst. 27 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
ISBN: | 0-07-711120-6 ; 978-0-07-711120-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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