Integrated marketing communications
David Pickton ; Amanda Broderick
| Year of publication: |
2005 ; 2. ed.
|
|---|---|
| Authors: | Pickton, David ; Broderick, Amanda |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Communication in marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 761 p. : Ill., graph. Darst. ill. 1 CD-ROM ; 12 cm 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2001 |
| ISBN: | 0-273-67645-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004383211