Integrated model of export activity : analysis of heterogeneity in managers' orientations and perceptions on strategic marketing management in foreign markets
Antonio Navarro, Francisco J. Acedo, Fernando Losada, and Emilio Ruzo
| Year of publication: |
2011
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|---|---|
| Authors: | Navarro, Antonio ; Acedo, Francisco J. ; Losada, Fernando ; Ruzo, Emilio |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 2, p. 187-204
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884972