Integrated reputation analysis at Daimler
Year of publication: |
2011
|
---|---|
Authors: | Einwiller, Sabine A. ; Kuhn, Michael M. |
Published in: |
Reputation Management. - Berlin : Springer, ISBN 3-642-19265-3. - 2011, p. 189-200
|
Subject: | DaimlerChrysler AG | Daimler AG | Firmenimage | Corporate reputation | Shareholder Value | Shareholder value | Performance-Messung | Performance measurement | Kfz-Industrie | Automotive industry | Deutschland | Germany |
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