Integrated retail channels in multichannel retailing : do linkages between retail channels impact customer loyalty?
Hanna Schramm-Klein
| Year of publication: |
2010
|
|---|---|
| Authors: | Schramm-Klein, Hanna |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 24.2010, 2, p. 111-128
|
| Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760375