Integrated solutions from a service-centered perspective : applicability and limitations in the capital goods industry
Year of publication: |
2010
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Authors: | Windahl, Charlotta ; Lakemond, Nicolette |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1278-1290
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Subject: | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management | Organisatorischer Wandel | Organizational change |
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