Services growth options for B2B product-centric businesses
Year of publication: |
2010
|
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Authors: | Raddats, Chris ; Easingwood, Christopher J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1334-1345
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Subject: | Lieferantenmanagement | Supplier relationship management | Organisatorischer Wandel | Organizational change | Leistungsbündel | Bundling strategy | Dienstleistungsmanagement | Service management | Automobilzulieferindustrie | Automotive supplier industry |
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