Integrating core marketing ethical values into relationship marketing
Year of publication: |
2010
|
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Authors: | Siems, Florian ; Bruton, James ; Moosmayer, Dirk C. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 2, p. 68-82
|
Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Ethik | Ethics | Kundenzufriedenheit | Customer satisfaction |
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