Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context
Year of publication: |
2005
|
---|---|
Authors: | Jin, Byoungho ; Gu Suh, Yong |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 2, p. 62-71
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand identity | South Korea | Discount stores | Prices | Perception | Consumer behaviour |
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