Shopping in discount stores : the role of price-related attributions, emotions and value perception
Year of publication: |
2014
|
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Authors: | Zielke, Stephan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 327-338
|
Subject: | Attribution | Discount stores | Emotion | Price image | Retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Discounter | Discounters | Lebensmitteleinzelhandel | Food retailing | Einzelhandelspreis | Retail price | Markenimage | Brand image | Wahrnehmung | Perception |
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