Integrating information technology and marketing to increase e-book consumption
Year of publication: |
2023
|
---|---|
Authors: | Liao, Hsiu Li ; Liu, Su-Houn |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 137-153
|
Subject: | e-books | Experiment | Free preview | Information technology | Purchase intention | Time reference | Konsumentenverhalten | Consumer behaviour | Informationstechnik |
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