Integrating management of customer value and risk in e-commerce
Year of publication: |
2012
|
---|---|
Authors: | Ruch, Markus ; Sackmann, Stefan |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 10.2012, 1, p. 101-116
|
Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Zahlungsverhalten | Payment behaviour | Betrug | Fraud |
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