Integrating marketing and supplier network management
Year of publication: |
2013
|
---|---|
Authors: | Jüttner, Uta ; Christopher, Martin ; Deigendesch, Thomas E. |
Published in: |
The SAGE handbook of strategic supply management. - Los Angeles : SAGE, ISBN 1-4129-2408-1. - 2013, p. 136-154
|
Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view | Theorie | Theory |
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