Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Year of publication: |
2024
|
---|---|
Authors: | Himelboim, Itai ; Maslowska, Ewa ; Araujo, Theo |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 2, p. 296-306
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Verbraucher | Consumers | Social Web | Social web |
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