Integrating placement and audience characteristics to assess the recall of product placements in film: findings from a field study
Year of publication: |
2008
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Authors: | Bressoud, Etienne ; Lehu, Jean-Marc ; Russell, Cristel Antonia |
Institutions: | HAL |
Subject: | Brand placement | consumer | movie | product placement | spontaneous day after recall |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00303731 Published - Presented, 7th International Conference on Research in Advertising (ICORIA), Antwerp, 27-28 June, 2008, Belgium |
Source: |
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Bressoud, Etienne, (2008)
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Lehu, Jean-Marc, (2007)
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The product placement efficiency as a result of a relationship between a spectator and a movie
Bressoud, Etienne, (2007)
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Bressoud, Etienne, (2008)
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Lehu, Jean-Marc, (2008)
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Lehu, Jean-Marc, (2007)
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