Product placement in movies: questioning the effectiveness according to the spectator's viewing conditions
Year of publication: |
2008
|
---|---|
Authors: | Bressoud, Etienne ; Lehu, Jean-Marc |
Institutions: | HAL |
Subject: | Brand placement | consumer | movie | product placement | spontaneous day after recall |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00303667 Published, New Trends in Advertising Research, Lisboa: Sílabo (Ed.), 2008, 145-163 |
Source: |
-
Bressoud, Etienne, (2008)
-
Lehu, Jean-Marc, (2007)
-
The product placement efficiency as a result of a relationship between a spectator and a movie
Bressoud, Etienne, (2007)
- More ...
-
Bressoud, Etienne, (2008)
-
Lehu, Jean-Marc, (2008)
-
Lehu, Jean-Marc, (2007)
- More ...