Integrating QFD, AHP and Benchmarking in Strategic Marketing
Year of publication: |
1994
|
---|---|
Authors: | Hua Lu, Min ; Madu, Christian N. ; Kuei, Chu‐hua ; Winokur, Dena |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 9.1994, 1, p. 41-50
|
Publisher: |
MCB UP Ltd |
Subject: | Analytical hierarchy process | Benchmarking | Customer Orientation | Long‐range Planning | Quality Function Deployment | Strategic Management | Strategic Marketing | TQM |
-
Pandey, Anoop, (2024)
-
Murali, Sivanesan, (2016)
-
Benchmarking of organisation's manager performance applying with AE3Q
Rabbanimehr, Maedeh, (2014)
- More ...
-
Adoption of strategic total quality management philosophies Multi‐criteria decision analysis model
Madu, Christian N., (1996)
-
Strategic marketing planning: a quality function deployment approach
Hua Lu, Min, (1995)
-
Adoption of strategic total quality management philosophies: Multi-criteria decision analysis model
Madu, Christian N., (1996)
- More ...