Integrating satisfaction and cultural background in the customer journey : a method development and test
Year of publication: |
March-April 2017
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Authors: | Salles Canfield, Daniel de ; Basso, Kenny |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 2, p. 104-117
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Subject: | Cultural background | customer journey | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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