Integrating service and design : the influences of organizational and communication factors on relative product and service characteristics
Michael Antioco; Rudy K. Moenaert; Richard A. Feinberg; Martin G. M. Wetzels
| Year of publication: |
2008
|
|---|---|
| Authors: | Antioco, Michael ; Moenaert, Rudy K. ; Feinberg, Richard A. ; Wetzels, Martin G. M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 4, p. 501-521
|
| Subject: | Produktgestaltung | Product design | IT-gestütztes Marketing | Computer-assisted marketing | Interne Kommunikation | Internal communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003800583