Organizational antecedents to and consequences of service business orientations in manufacturing companies
Michael Antioco; Rudy K. Moenaert; Adam Lindgreen; Martin G. M. Wetzels
| Year of publication: |
2008
|
|---|---|
| Authors: | Antioco, Michael ; Moenaert, Rudy K. ; Lindgreen, Adam ; Wetzels, Martin G. M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 3, p. 337-358
|
| Subject: | Dienstleistungsmarketing | Services marketing | Industrie | Manufacturing industries | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003758823