Integrating strategic thinking and simulation in marketing strategy : seeing the whole system
Year of publication: |
2013
|
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Authors: | Pagani, Margherita ; Otto, Peter |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1568-1575
|
Subject: | Strategisches Management | Strategic management | Kognition | Cognition | Simulation | Marktforschung | Market research | Dynamische Wirtschaftstheorie | Economic dynamics |
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